MARKETING Essay Example | Topics and Well Written Essays - 250 words - 2

MARKETING - Essay Example The consistent general theme in the advert is financial sobriety in the young generation. The most consistent features in the advert are saving, financial education, banking choices, giving to charity, financial issues and unemployment. The advert, feed the pig, is related with the leading article. The advert encourages saving among the young generation whereas the article talks about financial issues. There is no competition for this advertisement simply because the advertisement is a government initiative. The advert is for the American young adults who are subject to financial crippling and unemployment. The advert categorically asks the reader to teach about money and encourage teens and young adults to start saving from the little they have in piggy banks or financial institutions (ADWEEK Web). This is a good investment in that ADWEEK being a national magazine covering all issues including those relating to the teens it will thus provide a basic avenue for the advert to reach the young adults and guardians. In conclusion, I find this advert very positive to the financial aspects of the young people and the entire economy. The government initiative has placed this advertisement in the right place and therefore a worthwhile endeavor. ADWEEK â€Å"CBS’. â€Å"Moonves Eyes $4 Million Super Bowl Spot Bullish network boss sees record rates for NFL gem† Web, 16 February 2012.