Musical Impact Essay

In society today, music is shown to have an impact on ways of life. People within the society are raised with it in some way. Music is always present in society. It is natural then, to wonder about the origin of music. Music is a special type of sound and noises mixed in together. People create the meanings of these sounds and noises to create their own opinions and emotions of expressing themselves. Many people believed that music is created in the mind for this same reason. That we have the sounds and noises that are heard are within our own human being and along that, it can come once we are born with it. Although, this may not be true, due to the differences in today’s society, there are many aspects that can have a control of the musical taste of a person. One’s musical interests are not based on biology, rather the individual’s environment: community, culture, religion, and geography. First of all a community can effect an individual interest in music. The definition of a community is having the same beliefs, resources, needs and risks. When people tend to share and have the same interest they tend to also have the same interest in music. The term â€Å"community music† finds no more resonating tone than within minority groups working toward social acceptance and assimilation (Hayes 6). As shown in the International Journal we can see people tend to stick together in order to have the same identity and be accepted in the group. Also sharing the same risks and resources will help them have communication within each other, making it be easier on them to be able to relate. An example of this would be people in community, such as in Honduras, they have a lot of different beliefs. For example, in the burials, the community gathers around in order to their last goodbye to the deceased. Then they called upon a band, which in their thoughts mean that they celebrate the life of the deceased. They each sing and walk with the burial service and take them around. This event mentioned, to some may be disrespectful, but to Hondurans is a way to communicate with the dead. It shows that they respect him or her and show him or her that they are celebrating the life they had. Having communication in music brings to a community a better aspect to people and it is also very important for them. Yes, they can be sounds and noises to some, but many do not think that way. Like the people in Honduras, their beliefs are very important and they demonstrate them through music. Therefore, a community could determine a person’s interest in music because a community makes an individual do the same thing as other people. Another example would be, if a person listens to rock and they see that other people listen to it too, than they will would go ahead and hear it to. Secondly, culture is also another factor that influences music preferences on individuals. The culture of someone can affect the way of music choices. The two factors that generate culture will be academic knowledge and manners taught to each person (Yudkin 27). Each culture then possesses on its own musical language. This musical language reflects its own traditions, concerns, and activities; and in order to begin to understand the music of another culture, we need to understand something of the nature of its culture systems and the role the music plays in them (Yadkin 5). This is because many of the cultures have different academics and manners taught to them. An example is the culture would be of the Mandinka of Gambia in Senegal, they have a special musician leader, known as a jali. This leader is very important to the tribe due to that fact that he knows all the prayers and all the history of the tribe (Miller 44). As shown in this example each culture has its own special person and holds music as a special part of the community. The important part here is that a person needs to grow up somewhere. That place holds a significant knowledge making them a part of that culture group. With growing with them they hold a place within the culture. Music brings them all together making them communicate with each other easily and bring them normalcy. When this takes place the individual takes the musical knowledge and incorporates it into their system and beliefs. The beliefs that they incorporated can be seen in their academic areas. The literature, dance, and theater cannot go anywhere and do their expected ideas across without music. Music has to be in these areas in order to function well and be able to get the individuals culture across to the people. For example, dance cannot function without music. It gives the person the beats and the melody in order to create the feeling they want to get across to their audience (Miller 57). Dance also has different meanings in culture. A New Yorker can have a different rhythm than a person from China. This difference can be seen with the music they choose for their arts and their dance. It’s really difficult to be able to be prejudice to others cultures, because every culture is different. Music has that effect on society because it teaches the cultures and meanings of one’s society. The mixture of music to other society is also shown. Many of these arts can be seen throughout the world and from them people learn the differences in music. Music such as Jazz, Blues, and Gospels were produced when Europeans and Africans came together during the late nineteenth and twentieth century’s (Miller 61). Here we can see two cultures mixed in together and this is shown through their mix of their own music. Music can bring together worlds and is all due to its simplicity such as using their melodies and sounds. Music creates a new world for many people. The third factor that can affect the music choices of the individuals is the fact of one’s religion. Many religions do not allowed their followers to hear music from the outside world such hip-hop and rock. As said by Kong, â€Å"its nature is presented in a stylized and stereotypical fashion by the mass media the moral barricades are manned by bishops (Kong 104)†. An example of this is Christians and Catholics which have very different opinions regarding music. Christians is the larger group that includes Catholics. Christian women followers are not allowed to wear pants or the followers are not able to hear any type of music because in their regard they are preventing is a sin from them. While Catholic Church allowed their followers to wear their clothing with respect to God and be able to choose the type of music they listen to. As seen the music plays a big role due to the fact that Catholic churches make prayers into songs and sing them with their hearts, believing that God can be able to hear them (Miller kj187). While Christians cannot be able to do the same pray and sing to God due to the banned of music within their own. To many this is not unusual seeing the difference of worship. But once looked inside and see the music playing its role is different because it makes people think about what God thinks and which one he would prefer. If it is just music and prayers, then there is no music at all in its gatherings of worship. This is important because music can be seen playing a role in religions and making individuals having a different taste to the one with a Catholic follower. The religion of a person a can limit the person the knowledge of the evolution of the music outside their group. This can make it hard on them to relate to the others outside the society. The last and important factor that can make a difference in ones interest in music is the geography. Many people as seen can have different views and belief but geography make them have a different taste in music. We hear the melody, but we feel the beat. People in all cultures move their bodies to the rhythms of music, whether drumming, dancing, or rocking an infant (Silver and Trainer 2). This is important because a person in Los Angeles California will not have the same beats and rhythm as a person in London, Great Britain. Each part of the world is bound to have some type of music but the music differentiated in each part of the world. As mentioned in the seven themes of music geography â€Å"specific involvement with location of musical activities, such as the compositions and travels of their composers, rather than broader world distributions of regional delineations mentioned in Theme Two† (Nash and Carney 66). This means that even with culture and communities, music was first put into the field of geography due to the travels of the musicians and the spread of their ideas and tunes. This is important because it not only gives a way for questions to arise such the one that geography is the main factor as to the interest of music in humans. Due to the composers traveling, they spread around the ideas meaning that culture is affected and the belief is shaken with these ideas. The population of the countries is also a big factor because due to the fact that people are mixed together. People with different geography regions tend to have a different viewpoint of the world and music can be included in that. In conclusion this can be said, that these types of points can create music interest such one’s environment: community, culture, religion, and geography. This can be reasonable because people cannot be born with music interests. They are shaped by ones environment. People can have the same music interests if they shared the same belief and the same religion where they live. Music is very common in and around the world. Music is therefore a symbol to society because it represents the life and beliefs of people. Music can have a great impact on the life of people and this is important because this makes society. Music is evidently an important part of the lives of human beings. Music is reflected to our society we are in. The four aspects which are one’s community, culture, religion, and geography can determine each person’s interests in music rather than biological. Other factors can also relate to one’s musical preference, but the four aspects are the ones that are most common. Music is bound to be heard everywhere and without music the world would have hard times understanding things. Music is important to our world because it brings us together and also puts life and excitement. Music will always motivate people and will always be part of our lives. Without music, our society wouldn’t be the same including our feelings and impressions about it. Therefore, music brings happiness to our friends, and families, and all the people around the world.

Introduction to the microbial world history of microbiology Essay

Part A. This letter is in response to your story which was published in your website and broadcasted in your stations regarding Edward Jenner as the most prolific microbiologist that ever lived and have contributed much to the improvement of microbiology and public health. I would like to make a point that several other scientists have contributed much to that of the works of Jenner on eradicating small pox virus by vaccination. He may have started the use of vaccines which led to its eradication years later; however, it should not be mistaken to be the most significant microbiological contribution. Take an example the work of Joseph Lister on 1867 regarding antiseptics (Prescott et al., 2005). Like any other scientist during his time, works on antisepsis was not an overnight job; he worked carefully and tested his theories over and over again, until such time that he perfected it (Roediger, 1990). By thoughtfully thinking of what may cause pus formation in surgical wounds, he experimented with rags and phenol and used it as wound dressings. Sure enough, his patients did not develop gangrene after being dressed with carbolic acid or phenol treated rags. Later on, he improved on excluding bacteria from his operating suite by incorporation of clean environment as a prerequisite in aseptic surgery (Lister, 1909). See more: how to write an academic introduction In modern days, Lister’s work on antiseptic surgery had decreased much of the deaths caused by hospital-acquired infections brought about by practicing of good science (Pasteur and Lister, 1996). By applying his notion of the germ theory via his promotion of environmental cleanliness and sanitation, he inculcated the modern medical practitioners with standards of disease prevention that ultimately lead to reduction of major infections like tuberculosis (Osborn, 1986). Most notably, in his honor, Listerine ® was named after him. In recognition of his efforts, the British Medical Journal recently stated that â€Å"he saved more lives by the introduction of this system than all the wars of the 19th century together had sacrificed† (Nester et al., 2007). To conclude that Lister was more prolific than Jenner, the Jenner Institute of Preventive Medicine in Britain was changed to its current name, the Lister Institute of Preventive Medicine (The Lister Institute). Another notable scientist is in the persona of Dr. John Snow. John Snow, in 1849 published his works entitled, â€Å"On the mode of communication of cholera.† In his research, Snow began to hypothesize that cholera was indeed transmitted by a common source, and sure enough he pin pointed it to a contaminated water pump in Broad Street (Thrusfield, 22007). Though highly criticized and much of his researches were dismissed, he never did falter in seeking out the truth. Despite of these obstacles, he never faltered to show the good qualities of an epidemiologist: good record keeper, determined, dedicated and highly skilled (Stanwell-Smith, 2002). A good record keeper, he was a very keen observer and he never did forgot to take into accounts this minute details that allowed him to solve the mystery of the cholera epidemic in London. Moreover, determined and dedicated to his work even though criticisms were all around him and yet a highly skilled scientist never did show attitudes that will hinder him from succeeding (Prescott et al., 2005). His works have led people to dub him as â€Å"the father of epidemiology.† Sure enough, epidemiology and public health cannot have gone a million step without the initiative of the medical doctor who was once criticized for hypothesizing something at that time which cannot be proven until later years where, the bacteria responsible for the disease was isolated. It may be another story of another scientist, but without Snow, nothing not even the prevention and determination of the occurrence of diseases can progress (Stanwell-Smith, 2002). Sure enough, Jenner may have helped in improving disease prevention by first creating the vaccine and subsequent studies leading to its development, it cannot be disclosed that Lister and Snow, did more achievements in the field of microbiology and public health per se. It may be fitting to say that Jenner may be a great microbiologist, it is only proper to also uphold and acknowledge other note taking efforts of these other microbiologists. Part B. In the summer of 1999, the first human case of West Nile Encephalitis in the western hemisphere was documented. By the end 0f 2002, the WNV epidemic have resulted to at least a total 4,156 human cases (with 2,943 meningoencephalitis case and 284 deaths), 16,741 dead birds, 6,604 infected mosquitoes and 14,571 equine cases. This epidemic was the largest recognized arboviral meningoencephalitis epidemic in the Western Hemisphere (CDC, 2003). The Virus Western equine encephalitis is a member of the Genus Flavivirus under the Family Flaviviridae (Tortora et al., 2007). The virions are spherical and around 50 nm in diameter. It is widely distributed throughout the Americas, especially after the onset of the epidemics in 2002. It is maintained in an endemic cycle involving domestic and passerine birds and Culex sp. serving as the vector host (Murphy et al., 1999 ).   WNV infection in humans produces either asymptomatic infection or mild febrile disease, sometimes accompanied by rash, which should be differentiated from dengue hemorrhagic fever. The human case-fatality rate in the U.S. has  been 7% overall with 10% of patients having neuroinvasive WNV disease (CDC, 2003). The Outbreak Although unknown how or when WNV was introduced into North America, international travel of infected people, importation of infected birds or mosquitoes or migration of infected birds are all possibilities and cannot be ruled out. Overwintering mosquitoes during the winter of 1999 to 2000 have been the mode wherein the virus has propagated throughout New York. It has then undergone several cycles of overwintering and by the end of 2002 has affected 44 states, including the District of Columbia. It has now been proven that the mosquito carry the virus and have traveled initially from New York to nearby states infecting other animals, most notably humans. (CDC, 2003). Control and Prevention Prevention and control of WNV encephalitis was accomplished effectively through a series of comprehensive efforts and programs including integrated pest management. It should be taken into consideration that the priority prevention for this type of disease is destruction of mosquito habitats which serve as the main vector. Likewise, sanitation and water management greatly reduced the total number of cases from that of 2002 to a tolerable one. (CDC, 2003)

Ray Bradburys Fahrenheit 451, Stephen Marches article Is Facebook Essay

Ray Bradburys Fahrenheit 451, Stephen Marches article Is Facebook Making Us Lonely, and Nicholas Carrs Is Google Making Us Stupid, - Essay Example The coupling of technology with social lives has resulted to a narrative with a stupid and lonely life ever after, ending. This is truly expressed in the works of numerous experts whose focus is in revealing the negative outcomes associated with technology. The works of these experts are Ray Bradbury’s â€Å"Fahrenheit 451†; Samuel Cohen’s â€Å"50 Essays: A Portable Anthology (Is Google Making us Stupid); and Mache’s â€Å"Is Facebook Making Us Lonely?† According to Marche (n.p) loneliness is promoted through modern day social media culture. Instead building and maintaining physical friendships, social media culture has promoted friendships founded on isolation and loneliness. Additionally, Bradbury reveals that allowing technology to replace all aspects of life will result to loss of intelligence. In his futuristic society, Bradbury reveals that the society is getting rid of common sense intelligence to submit to ignorance. However, for the curio us and anxious persons like Montag manages to see the beneficial side of not embracing ignorance but working with intelligence. Furthermore, from Cohen search engines have led to dramatic promotion of stupidity as people’s mind lose concentration and long for fast information to solve problems. Although there are tremendous benefits from technological advances, Ray Bradbury correctly predicted that technology would also have negative impact on human physical, intellectual and emotional health as if made evident by many experts today. Intellectually, technology is responsible for the continued experiences loss of intelligence. Based on the arguments by Bradbury, technology benefits are countered by the associated impact of loss of intellect and lose of contact with ordinary and important aspects of life. For instance, Montag could not remember being familiar with there being dew on grass in the morning â€Å"He suddenly could not remember if he had known

Luca Signorelli and His Work at Orvieto Essay Example | Topics and Well Written Essays - 1500 words

Luca Signorelli and His Work at Orvieto - Essay Example From this paper it is clear that  every artist reveals a certain theme in any given work. From the works of Luca, themes such as strength of youths, the strict austerity of middle life, and the resolute seriousness of the old age were depicted. He showed dignity in appreciating human life. Among the remarkable works of Luca, only two were executed before Luca approached forty years. These are the Madonna and Flagellation. The execution of Flagellation though done skillfully, it depicted the strength in youths. This vital work inspired the youths and encouraged them to bring out the power in them.This study discusses that later works showed strict austerity in middle age, and the resolute seriousness of the old life. The theme of inspiration came out of all the work that Luca did. For example, in some of the decorations, in the Chapel, Luca showed several famous poets and scenes taken from their work; to clarify the theme of inspiration. In his work, in Orvierto, Luca portrayed them es chosen for decoration of the chapel. The main themes chosen were ruling of the antichrist, last judgment, redemption, damnation, and the resurrection of the dead. These themes helped other artists and readers to fathom the culture of Renaissance.  Luca is known to have done numerous paintings in different cities. It may not be possible to mention all the works that he did, but some of his principal works can be analyzed.... Luca worked in Cortona, where some paintings, which he painted, remains still. He began painting in the Cathedral of Perugia, then Monte Oliveto before being commissioned to undertake the decoration of Cappella Nuova in the Cathedral of Orvieto. In the Cathedral, he represented the prophetic series story of the Anti-Christ; End of the World; Resurrection of the body, Paradise; Inferno, and the Divine comedy (Henry 45). The inferno scenes about End of the World scene indicate tortures of Hell. This layout of work influenced many artists in the field of painting. His later work ended in Vatican, where he sacrificed to make way for Raphael’s work. Luca returned to his native land, Cortona, after the Vatican contract where he continued to do his paintings, but in small bits. His painting career ended in his native land of Cortona (Henry 46). Theology of Luca Signorelli Through the Church art work, an artist portrays religious views or teachings. Most of the art work done by Luca p ortrayed his views regarding Christian teachings. He seemed dedicated in knowing the truth about Christ’s teachings, and described the truth teaching through the paintings, which he created. His desire to enquire the truth about Christ can be seen when he got a contract to paint the Cathedral of Orvieto. In this contract, he sought theological advice from masters of theology. In most of his paintings, he created images representing the true view of the religious books. According to him, true representation of religious matters was a crucial aspect in helping people to discover the truth (Gilbert 55). He represented in art form, the consequences or the end results of preaching and embracing antichrists. In his paintings, he started with

Utilisation - Elecrical engineering Assignment Example | Topics and Well Written Essays - 1000 words

Utilisation - Elecrical engineering - Assignment Example In this type of lamp, there is glass tube which is filled with a mixture of mercury vapour at low pressure and argon. The inner side of the tube has a phosphorous coating which is used to illuminate the light. As current flows through the electrodes in the tube, it goes through the gas which is contained between. Consequently, there is emission of ultraviolet light from the mercury arc which is converted to visible light by the fluorescent coating found on the inside of the tube. To facilitate proper lighting in this scenario, a high mercury pressure lamp is necessary to facilitate this lighting system. This is due to the fact that this type of lamp produces less heat and uses less energy and thus it conserves energy while at the same time producing enough lighting. In the design of this type of lamp, an outer glass envelop is filled with nitrogen gas which acts as a coolant that keeps the arc tube at correct temperatures. This type of lamp contains a quartz discharge tube which is filled with argon gas and small amount of mercury which is in liquid form. Two electrodes are located at the ends of the tube which begins the discharge. A 10 – 30 â„ ¦ resistor is connected in series with the secondary electrode. On switching on the light, at first there is no current flow. Then the power supply voltage appears across the main electrode and between one of the mains electrodes and the secondary electrode through the series resistor (B & B training Associates Limited). Consequently, there is production of an arc between the secondary and the main electrode resulting in occurrence of ionisation. The pressure and the heat build-up resulting in the formation of more high pressure and vaporised and high pressure arc between the electrodes. It is made of a sintered aluminium oxide tube that is being supported by two rods. The inside of the glass is coated with white material that facilitates spreading of the light. There is a combination of sodium and

Succession planning Essay Example | Topics and Well Written Essays - 750 words

Succession planning - Essay Example This is because the company was prompted by the varying statistics of the workforce. However, in 1995, the company realized that most women who were successful to attain the vice president level were the white women. Out of these results, the company’s Chairman and CEO who was heading the company at that time used the leaders who were reporting directly to him to develop women of different races in order to be represented in the vice-presidents position. The leaders had big roles to play to develop and monitor workers from the minority groups, especially women from other races apart from the whites. The company ensured that women of other races benefited from all the succession planning process within the company. The structure of succession planning used by the company involved the following: First, it involves making a commitment. Individuals in the top management should be committed to succession planning. They should be prepared mentally to handle abrupt loss in the organization resulting from death, disability, resignation and retirement. Secondly, it involves assessing the current work requirement and competence of individuals. Those involved in decision making in the company should ensure the work to be done and the output requirement is clarified. Thirdly, individual performance should be appraised. A company should eliminate any existing barriers to individual performance and encourage them to do their best. This can be achieved through establishment of performance management systems. Fourthly, it involves assessing future requirements output among individuals. Those involved in the decision making should come up with necessary competences which will enable the organization to be suc cessful. The fifth step involves assessing individual potential. An organization should come up with ways of assessing what individuals are capable of in present and future

Nternational Relations Essay Example | Topics and Well Written Essays - 1500 words

Nternational Relations - Essay Example This was mainly achieved through the department of security sending us troops to war torn countries to bring peace and also engaging warring groups in peace talks. It is noted that America was greatly involved in the creation of the international court of justice in Yugoslavia to bring to book the perpetrators of crimes during the long period of war that hit the nation (Sewall, Sarah, & Carl). The perpetrators of the Rwandan genocide were also charged before an international court, which was established in Kampala by the efforts of the American government in its bid to ensure international peace and security is maintained at all times. USA has always been in the forefront agitating for global peace, and that can be denoted by its numerous efforts in implementing that very policy. That notwithstanding in 1990 it was the US government that came up with the idea of coming up with an international court that would be responsible of prosecuting individuals who committed certain crimes that jeopardize international peace and security (Sewall, Sarah, & Carl). It is from this idea that the Rome Statue was developed and implemented to create the international criminal court which is responsible of ensuring perpetrators of crimes against humanity are prosecuted and charged according to the procedures of the court regardless of the legal procedures that exist in their respective countries of residence. The US government was committed to the constitution of the Rome statue until it reached a point where the interests of the US governments and those of its citizens were not considered in the provisions that sought to form the international criminal court. It is from this instance that USA decided to cut its cooperation and support of the whole process which would later come to from the ICC (Sewall, Sarah & Carl). USA as the world superpower is involved in a number of

Staying with No Assignment Example | Topics and Well Written Essays - 250 words

Staying with No - Assignment Example In a particular instance, I had to assign two members to responsibilities at two different locations. While the two had for a long time worked at the respective locations, one being farther from the organization, and the further located employee having complained, I made a just decision to shuffle the two. The employee who was formerly located close to the station did not appreciate the decision, asked me to reverse it but I said no. She presented many excuses and persuasive advances, later changed her attitude, and threatened to quit work claiming biasness. She even tried to seek assistance from my seniors to reverse the decision. I however stayed with the no decision. This strained the relationship between the employee and I, and she publicly expressed her dissatisfaction with my leadership abilities. The author’s advice is helpful as it encourages people to stay with no answers by creating awareness of possible reactions to a no answer. The advice makes the negative reactions appear normal and expected, and facilitate their informed management (Lewicki et al, p. 183-

Product Differentiation Essay Example | Topics and Well Written Essays - 1000 words

Product Differentiation - Essay Example In addition, the company sells original stereographs (Noel, and Glazer, 35). This new and interesting technology will open up a world of opportunity for Miss Woolpert and aid in expanding her business. Information will reach potential customers through testimonials of those who see the display in the public museum and will later be able to come full circle and grow TwinScope. TwinScope has quite a few targets that it hopes to attain. First, there are couples of thousands of members from various clubs. These may be the collectors of such products. Along those same lines, TwinScope hopes to target at least big institutions 37 such as museums, which will aid in increasing awareness of the stereographs. While these organizations occupy an estimate of close to 55% of the market share, Twin Scope will most likely be focusing on the niche market of stereograph club members (Sally, 118). Large-scale production of the stereograph needs various costs such as the fixed costs and variable costs. With the intended TwinScope plan of economy of scale the organization will need to have an estimated expenditure cost of $56,000 for raw materials and equipment. The large-scale production will reduce the cost of one unit by at least 10% (Donald, 39). The high degree of brand loyalty for stereoscope firms will require TwinScope to spend money on advertising the new ideology of a ‘hanging art piece’ to develop its own brand loyalty. Breaking through the barrier into museums also proves to be a very difficult task.

Wieland Analysis Essay Example for Free

Wieland Analysis Essay Throughout this course, we have read many selections that were directly related to Puritanism. Just as well, they have often come in the form of a captivity narrative or gothic novel. In this case, â€Å"Wieland† by Charles Brockden Brown, is written in the format of a gothic novel, and similarly seems to reject Puritan ideals. It is a gothic novel in the sense that it follows the typical storyline of a young, honorable woman having her virtue threatened. It involves many supernatural events and is also thought to be ultimately resolved by a supernatural event. Most importantly, it brings about the threat of religion. Brown aims to expose the dangers of believing to strictly in Puritanism, and furthermore any religion for that matter. It’s the idea that any religion can lead to religious frenzy and that no human virtue is safe from corruption. One can witness these concepts by simply examining the _________ of characters Henry Pleyel, Clara Wieland, and Theodore Wieland also known as Wieland. Henry Pleyel intro. Hears voices telling him that lover is dead but more importantly â€Å"hears† things that cause him to question clara’s virtue. â€Å"In vain you dwelt upon incidents of which you only could be conscious; incidents that occurred on occasions on which none beside your own family were witnesses. In vain was your discourse characterized by peculiarities inimitable of sentiment and language. My conviction was effected only by an accumulation of the same tokens. I yielded not but to evidence which took away the power to withhold my faith† (Brown 154). In this part, Henry recounts an event in where he supposedly heard Clara submit to Carwin. He argues that he knows it couldn’t of been anyone other than Clara because she spoke only of things that only she or one close to her family could know, and that her discourse was particularly her own, down to the language used. It was clearly her. No other being could know how to sound like her or know the things she did. The fact that Henry relies solely on his senses and leaves no room for the possibility of supernatural occurrences comes back to this idea of American Enlightenment. Clara Wieland constantly antagonized by voices but cannot make sense of them. Play on her senses, does not know what to trust. â€Å"The interval was too brief to artificially measured, between the utterance of these words, and my scrutiny directed to the quarter to whence they came. Yet if a human being had been there, could he fail to have been visible? Which of my senses was the prey of a fatal illusion? The shock which the sound produced was still felt in every part of my frame. The sound therefore, could not but be a genuine commotion. But that I heard it, was not more true than that the being who uttered it was stationed at my right ear; yet my attendant was invisible†(Brown 97-98). Explanation. Tie to thesis. Theodore Wieland is the worst case scenario. Seems the most normal and able to rationalize up until the point where he viciously murders his family and claims to be carrying out an act of god. â€Å"I thank thee, my father, for thy bounty; that thou didst not ask a less sacrifice than this; that thou placedst me in a condition to testify my submission to thy will! What have I withheld which it was thy pleasure to exact? Now may I, with dauntless and erect eye, claim my reward, since I have given thee thy treasure of my soul† (Brown 188). Explanation. Tie to thesis. Brown keeps swinging the pendulum back and forth between supernatural and human explanations for events and by the end of the novel, even when the mystery is technically cleared up, there are still several things left unknown or murky. The complete Enlightenment reliance upon reason can be misleading, and in some cases, even dangerous.

Value Chain Of Unilever Management Essay

Value Chain Of Unilever Management Essay Any profit motive concern would like to keep the costs to the minimum and maximize profits that can be sustainable as well. Lean production and waste elimination is the product of years of innovation to reduce costs. (Karlsson and Ahlstrom, 1996) This has worked to the favor of external entities such as suppliers and customers, and to some extent, the employees. Companies have realized the importance to involve the community as a whole in the process to foster a sustainable infrastructure that can ensure growth for the company and other associated with it. Introduction Unilever is a large multinational company, having its sourcing, production and sales throughout the world. There are a large number of fast moving consumer goods including foods, beverages, home and personal care products, and cleaning agents. A single category of products sell under various brands, having different attributes and varieties within a single brand. Some brands are limited to certain regions while some brands are under partnerships or have been acquired from local companies. Production of many products has been outsourced to other companies, under strategic alliances, in order to cut on cost of production, like Lux. The company has been continuously engaged in implementing such strategic moves. To improve the value chain, the secondary activities are highly evident as well as the primary activities. Lean Production at Unilever Unilever has a focus toward eliminating waste and bringing lean production into practice, right from the sources through internal processes to the consumers. With its complex procurement network and production scattered in different places, the possibilities for further enhancement in the value chain are endless. Unilever aims to be a multi-local company, which can understand local needs, and produce new products tailored to local needs.(Jones and Decker, 2007) This localization takes into account the different strategies that have to be put into practice for the same product in different locations, which can be put into reducing costs. There have been various success stories from around the world in this regard. In Peru, Unilever does not has a production facility so it uses the cost effective strategic option of outsourcing to local companies including Alicorp S.A.A., which reduced labor requirements and more focus was given to marketing the products. (SOMO, 2006) The companies involved in these strategic alliances have been strong companies. Unilever has a policy to find a partner with a high innovation potential, that can be used to ensure efficient synchronization with Unilevers own supply chain. As Bonney, 2002 has said that the company practices have partners dedicating a team solely for joint development exercises, where knowledge is effectively shared and applied, and commercial agreements are reached on patents, which signified long term partnership approach. Garijo, 2002, adds that Unilever, before going for an alliance, analyzes its internal capability in a particular domain and asks a potential partner to do the same on its own end. Future agreements are based on such defined capabilities. The gradual shift from house of brands to branded house has involved better internal processes. One example is their investment in information technology, which is been superseded by knowledge management practices over the last decade. Knowledge workshops have led to the creation of the Community of Practice (CoP), which pertain to a certain domain such as supply chain or production RD, who are involved in Knowledge Management Groups (KMGs), which continually enrich the knowledge of the employees. Marketing is one domain where KMGs are becoming active, owing to the tacit nature of localized knowledge in this area, while there are already dozens in supply chain and production technology. (Pos et al, 2005) Unilever has used CoP effectively to deal with Agronomy issues in areas with scarce water. In Australia, innovative irrigation systems were developed while in Brazil, an improved system curbed over-irrigation and associated problems. The resulting agricultural products are low-cost, better quality and have lower disease rates. Through this way of sourcing of raw materials, Unilever has established long term control over its sourcing needs. Given the leverage of its size, Unilever can further and continuously leverage its size to strengthen the very entities that it interacts with; the customers, suppliers and strategic production partners. Waste Management Being a large and growing company, the company needs continuous innovation to manage its waste along the value chain. It has been observed that outsourcing looks convincing but it discounts the control factor. For example in Perus case, the outsourcing has caused considerable cost reduction however it has also made it difficult to impose the standards practiced by the company. The layoffs resulting from the outsourcing and further layoffs by the outsourced company, have spoken about the cost to the employees of such strategic moves. The company has reduced the waste of over-employment and has improved efficiency but created the waste in the form of tarnished labor relations, which shows the inability of the company to follow its own Business Partner Code. (SOMO, 2006) As already discussed, Unilever is effectively improving its inbound logistics. The case of Palm Oil controversy, is one of the reasons to do so, and has in fact made the company respond quickly to such issues. In the case, Unilever could not fully adhere to its Sustainable Development Report 2009 where the company aims to grow while improving the environment and recognizes that each stage of the value chain can affect the environment. Prior to this and earlier declarations, the company had been working hard to restore its reputation, damaged by Greenpeaces Cooking the Climate report, where the company was named as a largest buyer of palm oil made from non-sustainable sources. Further media revelation of the companys continued purchase compelled the company to order its Indonesian supplier to stop buying from a local rainforest. Despite the companys successful sourcing of 15% of its tea and palm oil from sustainable resources, the company has been inconsistent in fulfilling its pledge s. The company has to practically prove its 2015 plan to source all its raw material from sustainable sources. (Drnach and Dowding, 2010) Unilever has been able to nearly eliminate waste in its production facilities and in the outsourced production. This has been due to the implementation of latest technology in its mass production models. At the outbound logistics domain and marketing sales domain, more and more services are being outsourced. There are a large number of companies like advertising agencies, brand activation, event management, media planning, business process outsourcing, distributor networks and more which are specialists in their respective domains (McGovern, 2005). It has been beneficial for the company to outsource to these companies due to the nature of these tasks. However, a collaborative and strategic partnership is made with these companies which can ensure better quality of results. The waste that occurs in this stage is that of the work rejected or delayed, for example, an advertising agency comes up with an advertising idea which is rejected or the distributor mishandles distribution, resul ting in inventory losses. Another waste that occurs in this area is in the form of delays that result in stockpiles of inventory. The distributor can misunderstand the change in the product brand image and fails to distribute to the markets intended for in the new branding. Failing to distribute the product properly can cause the product to lose its repeat or prospective customer. (Spence, 1977) The dual company structure does not create any impediments in the value chain as an equalization agreement eliminated dual board and management. (Jones, 2002) Under an agreed structure, where beneath the two parent companies are many local subsidiaries, the degree of involvement with the subsidiaries is gradually increasing, like its strategic plans, and moving from house of brands to a branded house. (Daye and VanAuken, 2007) It is highly recommended that Unilever should be more proactive by enlisting support and collaboration with their distributors and outsourced companies for marketing sales. The company should avoid being heavily dependent on the outsourced companies by having a system to create its own plans while approaching these companies.(Lei and Hitt, 1995) As for the inbound logistics, I adhere to Drnach, 2010 recommendations that the sources of supply should be tracked and audited regularly. The company should take a step in the improving its value chain without waiting for competitors to do the same, where there might be short term losses. It is also recommended that the knowledge management groups and related programs should be taken to other domains in the value chain by making its use compulsory for maintaining employment. Instead of using community of practice as a tool, the company should consider community of interest in order to create an acceptance of the knowledge management among the employees. It is important, also, to assign enriched roles or provide them alternate roles along the value chain, once the outsourcing has been done, rather than to lay them off. Any addition to the value chain, despite the cost, will add value to the organization as long term. The waste generated from the production itself should be utilized as a raw material for other production processes. Idle time can be utilized in training especially for factory workers, if it cannot be reduced immediately or not at all. This time can also be used in recreation activities for the employees. Employees should be given the chance to take part in decision making exercises that can help the top managers understand the complexity of problems inside the organization. Before the recommendations can be implemented, there should be a comprehensive audit of the value chain of the entire organization that can refine the recommendations. Impact of Change The recommendations will increase the efficiency of the organization and fewer resources would be used in production process. If implemented in letter and spirit, and with greater efforts, the recommendations can provide benefits beyond the intended ones. For example, by enlisting the support of distributors, the company can gather more information about the customers, through the retailers. Such information can be more meaningful than a consumer research conducted by a research company. With technological collaboration (like RFID Tags) with the distributors, the company can track the movement of the products from the production to the consumer in real-time, thus identifying where and when the products reach first and where the product demand varies owing to different factors, like seasonal and occasional. Distributors can also provide the company with information about changing consumer needs in various parts of the same location, leading to a different variety to be researched and launched for that area only, with a limited marketing budget. Maintaining linkages with the outsourced companies can be beneficial while having its own plans before approaching the outsourced companies can be even more beneficial owing to reduced dependencies on those companies. For example, it the company wishes to reposition the brand of an ice-cream, it should do complete planning of the work that is to be outsourced to different companies. With a plan in hand, the company will have a benchmark to compare the results with, so that they will not have to approach the companies again and again for improvements. The company can send a dedicated team to work along with these companies to report back the updates regularly so that the concurrent adjustment and enhancements can be made, rather than making a second approach to adjust the changes. For the inbound logistics the recommendations of tracking and auditing of the sources of raw material will improve the raw material quality and ensure long term availability. This will be possible as the audits will provide information whether the source of the raw material is sustainable. Furthermore the audit will provide information about the supply chain origins. For instance, in a South Asian country, the company can sell packaged milk like Nestle has. The company can reach the dairy farmers, who can be provided vital information as to the time they should deposit the milk. Technology at the village can be enhanced by installing lactometers that can measure how pure the milk is and the farmers are then paid according to the freshness of the milk rather than large quantities of low quality milk. Farmers would be encouraged to take care of their livestock to improve milk quality. Meanwhile the company can educate the farmers on taking care of the livestock through modern technique s such as medication and veterinarian care facilities. The village itself would find incentive to acquire such facilities. Thus by improving the technology of the village i.e. by going on a focused corporate social responsibility initiative, the company has a considerably better raw material that saves processing time and cost. Short term losses for implementing a value chain initiative can be high where the industry structure is not compatible with the initiative. A large company such as Unilever can bear such losses, but the impact it will have on the existing environment and the industry structure will be large enough to influence other players in the industry to follow suit. In my recommendation, that the company should not be reluctant at implementing a value chain initiative even if the losses seem to be high. The enhancement in the value chain will thus be beneficial to the industry not just the organization. The first company to implement the change will be the first one to benefit from the change, while other companies will be forced to follow the new industrial standards to survive. The long term sustainability will be created in term of continuous supply of better quality raw material from a sustainable source. The recommendations on forming knowledge management groups for more employees to share knowledge in their area of practice and interest, will considerably improve the quality of human resources at the organization. Community of interest should be promoted over practice, as it can diversify the views of the employees so that they can become more occupationally mobile rather than restricted strictly to their area of specialization.(Curtis, 1959) Furthermore the strategic moves by the company are expected to result in shifting existing employees to different areas on the value chain. The more occupationally mobile the employees are, the more quicker they will be able to learn their new roles, reducing hiring and training costs as well as retaining the employees along with the company specific knowledge. New employees would have to be taught about the organization from scratch, and would require more training. Lastly the idle time and waste generated by the production process itself can be managed to provide training time to the employees. This will avoid wastage of time in activities unrelated to work. If it is possible, the idle time can be used as a reason to employ part time wage workers who can work between the idle time intervals, while being trained during the intervals. Technology can be used to allow workers to work from home, if they are well trained in their area of work, and use the free time to maintain a reasonable work/home life balance. Waste from the production process itself can be used in other production processes in another factory of the company. For example, certain waste material from the production of soaps can be utilized in producing more soaps. Improved value chain will provide benefits to the community and the company. If both of them grow well, the benefit is passed on to all other players in the market. Framework to Respond to Danger Signals Keeping the Porters value chain model as a tool, a new first-line manager at Unilever can use the framework to identify the waste that occurs at each stage of the value chain, find the danger signals of each waste and respond to it. Inbound Logistics The waste can be the lost production time owing to delay in arrival of raw material, or the low quality raw material. The danger signals can be the number of hours a production process has to be stopped or slowed down, and the number of hours factory workers may have to wait. For each progressive number of hours, the manager has take a certain action. For instance, initially the incoming logistics has to be contacted for verifications of delayed time schedule. Later the production manager has to be informed, while workers are to be informed of the expected time and compensation. If the logistics is too much delayed, the managers can send the workers back to reduce wage cost and inform the higher management through production manager. Production and Operation The waste can include the idle time inherent in various machines in factory due to cool-downs and maintenance. This can cause wasted labor hours, which are paid for the idle times as well. The number of hours elapsed since the shut down is the danger signals. Initially the manager has to inform the workers to wait while the maintenance is in progress. On further delay, the workers are paid and sent back, while the manager liaisons with the maintenance team to know the status and inform the same to production manager. Outbound Logistics The waste includes inventory losses on mishandling, the lost consumer due to delay, misdistribution or low stock at the retailers end and losses owing to miscommunication with the distributors. The danger signals can be the loss percentage. As the percentage increases, the danger signals increases, and so a more high level decision has to be taken. For instance, for a small loss, the distributor is sent the first warning, while both company and distributer assume loss and the manager process the proceeding and informs the production manager and accounts department. On a greater loss, the distributor assumes the loss, failing which the manager has to inform the same to the production manager, accounts manager as well as the Marketing department. Marketing and Sales The waste is the time involved in rejected work from an outsourced company, and lost customers owing to failed brand repositioning based on unreliable research. The line manager has little to do with this domain, however the danger signals is the accumulated inventory if the full or partial production has started concurrent to change in, for instance, product attribute takes place, but is not marketed as yet. The manager can stop the production and inform the concerned positions. Service The waste is the loss of consumer due to inability to attend to consumer complaint or suggestion. The danger signals can be the increase in unattended consumer complaints on which the production has not taken any action, as well as an increase in the inventory levels. The manager has to inform the production to check the complaints and improve the product quality, while coordinate the production with procurement in case a machine update in needed. Procurement The waste that can occur at this stage of the value chain is the negative publicity as well the long term depletion of a raw material from a non-sustainable source. The danger signals can be the increase in inventory as fewer orders are being taken. The manager has to inform the procurement and marketing department after a certain inventory level is reached. Technology Development The waste is the lost production time due to an outsourced production facility not being fully compliant with the technology standards set by Unilever. The danger sign can be the total number of accumulated idle time in a week. Considering that the line manager is employed by Unilever at the outsourced facility, the manager can first inform the outsourced company production department, then to his companys outsourcing manager and production manager. Later the technical team of Unilever can be informed to perform necessary adjustments. Human Resource Management The waste can be the lost production time caused by delays caused by training new personnel. The number of hours elapsed since shutdown are the danger signals. Line manager can inform the human resource and production department to quicken the training period Firm Infrastructure The waste can be the lost production time caused by delays due to unrealistic plans and lack of finance. The number of hours elapsed since shutdown are the danger signals. Line manager can only inform the management of the happenings and try in his capacity to facilitate solutions. Conclusion Operations management is now the key to achieve faster production rates and improve both the top line and the bottom line. (Mukherjee, 2009) This area of study is increasingly being merged with the domain of marketing based on indirect responsibility because of the realization of need to be agile in competition.(Pycraft, 2000) To make sure that consumers are reached in time, sourcing, production and distribution has to be achieved quickly and efficiently.

Problems Caused By Air Pollution Essay -- essays research papers

Problems Caused By Air Pollution Some people think that air pollution is not harming the earth or the people, but it is doing worse, by killing the earth and getting people sick. "Air pollutants," according to Gay, "are known to cause respiratory diseases, cancer, and other serious illnesses" (12). Air pollution not only threatens the health and life of humans but also causes damage to the environment (Gay 13). First, air pollution causes a great deal of health problems. Wanting clean air is a good reason because air that is polluted can damage human health (Edelson 25). In the United States many health problems have occurred because of air pollution. According to Sproull, "For more than a decade, local residents in the tri-state valley bounded by Kentucky, Ohio, and West Virginia have claimed to suffer from health problems, including rashes, respiratory problems and even cancers" (D4). In 1948, in the industrial town of Donora, Pennsylvania, which sits in a valley, had twenty deaths, and nearly 6,000 residents, or 40% of the population, suffered respiratory problems (Edelson 25, 26). New York experienced several killer smogs, which in a later analysis attributed, from the usually severe pollution, 58 deaths (Edelson 26). Not only in the United States are health problems caused by air pollution showing up, but they are also showing up in other parts of the world, like Europe. In 1930, in Belgium's Meuse River valley, a major industrial region, where the primary fuel was coal reported sixty deaths, and about 6,000 residents of the valley became ill with breathing problems and respiratory infections (Edelson 25). In December 1952, the toll was huge in London from the infamous smog, which caused up to 4,000 deaths, when levels of sulfur oxides and particulates rose above normal (Edelson 26). Air pollution also increased deaths from chronic lung disease in the United States. "Although statistics on the physical effects of air pollution are not easily calculated," according to Edelson, "an alarming related statistic is that between 1970 and 1986, deaths in the United States from chronic lung disease rose 36%" (35). Air pollution has cost a great deal of money on health care in the United States. In terms of health care and lost productivity, the costs ... ... that do not harm the air, water, or land (Gay 121). Even though a large majority of Americans refuse to buy products or pay for services that contribute to environmental problems, people should still get involved (Gay 121). In order to save energy to save the earth, people should do the following: - When the lights are not in use, turn them off. - Instead of normal light bulbs, use compact fluorescent light bulbs. - On a short trip, walk or ride a bike. - Whenever possible, use public transportation. - To conserve heat or air conditioning, close off unused rooms. - To save fuel, adjust thermostat a few degrees lower for heating and higher for cooling. - For better efficiency, clean furnace and air condition filters. - Only when full, run the dishwasher, washer, and dryer. (Gay 115) There is no excuse, for not becoming involved to stop air pollution. Many scientists predict that the temperature of the earth will rise because of global warming (Edelson 87). Some scientists already believe that the earth is already warming (Edelson 87). If people do not become involved the earth will not be suitable enough to live on in the future, and there might not be anybody left for the future.

The Theme of Prejudice In To Kill A Mocking Bird Essay -- To Kill a Moc

The Theme of Prejudice In To Kill A Mocking Bird A dominant theme in the novel 'To Kill a Mocking Bird' is the cruelty that people inflict upon others. In the small old, tired town of Maycomb most people do not hold on to their convictions when they are put under pressure from others and as result lose their individuality and suffer from prejudice. From the beginning of the novel we are shown prejudice by the children's prejudice towards Arthur Radley. Who at the age of 18 committed a crime and due to strong beliefs of his father a Baptist minister was locked up from society. He is a victim of strong social prejudice. Boo is at the centre of gossip and superstition. He is a character surrounded with mystery and suspense. At first we do not know whether or not the eerie tale's surrounding Boo are true or not. Miss Maudie tells us a non-bias character that " Miss Stephanie Crawford even told me once she woke up in the middle of the night and found him looking in the window at her." In which she replies "what did you do Stephanie, move over in bed and make room for him?" Suggesting that she does not follow the ways of others and judge Boo as she believes that everyone has their faults and that no one is perfect. Scandalous rumours such as Boo breathing on azaleas froze in a cold snap, it was because he had breathed on them or that any stealthy small crimes committed in Maycomb were his work make him appear as a kind of monster. But gradually as the children grow they become more friendly and understanding towards Boo. Taking on board Atticus's teachings that you could not possible know another persons situation unless you stand in ... ...gifts Mr Nathan Radley covers up the whole in the tree stopping all communication. At the end of the novel we then find out that Boo is a normal decent man who saves Jem and Scout from Mr Bob Ewell when he attacks them after the Halloween event. Tom on the other hand could not prevent his prejudice and no matter what a great caring and loving man he was would never be respected or believed over a white women. " I did not appreciate the subtlety of Tom's predicament, he could not have dared to strike a white woman under any circumstances and expect to live long, so he took the first opportunity to run." By the end of the novel Scout and Jem have grown up and realised that they do not have to follow the ways of Maycomb but to stand up for what they believe in and not to follow the town's prejudice and evil, cruel ways.

The Pros and Cons of Ethnographic Reflexivity Essay -- Pro Con Essays

The Advantages and Limits of Ethnographic Reflexivity Awareness of writing choices generates an appreciation of the reflexivity of ethnographic research. Reflexivity involves the recognition that an account of reality does not simply mirror reality but rather creates or constitutes as real in the first place whatever it describes. Thus ‘the notion of reflexivity recognizes that texts do not simply and transparently report an independent order of reality. Rather, the texts themselves are implicated in the work of reality-construction (Emerson et. al., 1995:213). According to Robert M. Emerson and colleagues, reflexivity is a method in which the ethnographer is aware that his/her writing choices are shaped to acknowledge the ethnographers presence in the culture being studied. Thus, while writing and analyzing fieldnotes, the ethnographer-as-author grows increasingly aware of his role and responsibility in telling the story of the people being he/[she] studied; for in writing he/[she] re-presents their everyday world[1]. By taking the ethnographers presence in consideration, the ethnography becomes more than a mere piece of text. In the process of writing his/her analyzes of a culture, the ethnographer is constantly reminded that his work is to understand a realm of reality. In the following I will discuss the approach Dorinne K. Kondo and Renato Rosaldo use in writing their reflective ethnography. Dorinne K. Kondo in Dissolution and Reconstitution of Self: Implications for Anthropological Epistemology suggested that to understand the culture one studies the ethnographer should account his/her presence. In other words, the ethnographer should write about his/her experiences because it establishes the â€Å"I was there† author... ... argues that even though our mission is to understand the culture we our studying one cannot make final assumptions about a culture. One has to reflex on the fact that a culture is always changing and that our preparation of our discipline is not often the method one uses in fieldwork. As I reflect back to my own ethnographic research I found that even though I am Mexican-American and part of the Latino culture on campus my own community often challenged my interpretations. My interpretations were often critiqued by the male Latino culture, they felt that the meaning was much deeper and that I could not fully grasp the meaning because of my gender. Thus, I agree being reflective on ones ethnography can one fully add more meaning and understanding of a culture. [1] Emerson et. al. Writing Ethnographic Fieldnotes. Chicago: University of Chicago Press, 1995: 213.

Nineteen century poetry trends Essay

Metastasio’s reform of the operatic libretto was paralleled in the mid-18th century by Goldoni’s reform of comedy. Throughout the 17th century the commedia dell’arte—a colourful pantomime of improvisation, singing, mime, and acrobatics, often performed by actors of great virtuosity—had gradually replaced regular comedy, but by the early 18th century it had degenerated into mere buffoonery and obscenity with stereotyped characters (maschere, â€Å"masks†) and mannerisms. The dialogue was mostly improvised, and the plot—a complicated series of stage directions, known as the scenario—dealt mainly with forced marriages, star-crossed lovers, and the intrigues of servants and masters. Goldoni succeeded in replacing this traditional type of theatre with written works whose wit and vigour are especially evident when the Venetian scene is portrayed in a refined form of the local dialect. Perhaps because of his prolific output his work has sometimes been thought of as lacking in depth. His social observation is acute, however, and his characters are beautifully drawn. La locandiera (1753; â€Å"The Innkeeper†; Eng. trans. Mirandolina), with its heroine Mirandolina, a protofeminist, has  things to say about class and the position of women that can still be appreciated today. Goldoni’s rival and bitter controversialist, fellow Venetian Carlo Gozzi (the reactionary brother of the more liberal journalist Gasparo), also wrote comedies, satirical verse, and an important autobiography. His Fiabe teatrali (1772; â€Å"Theatrical Fables†) are fantastic and often satirical. Among them are L’amore delle tre melarance (The Love for Three Oranges), later made into an opera by Sergey Prokofiev, and the original Turandot, later set to music by Giacomo Puccini. The world of learning Giambattista Vico, Ludovico Antonio Muratori, Apostolo Zeno, and the already mentioned Scipione Maffei were writers who reflected the awakening of historical consciousness in Italy. Muratori collected the primary sources for the study of the Italian Middle Ages; Vico, in his Scienza nuova (1725–44; The New Science), investigated the laws governing the progress of the human race and from the psychological study of man endeavoured to infer the laws by which civilizations rise, flourish, and fall. Giovanni Maria Mazzuchelli and Gerolamo Tiraboschi devoted themselves to literary history. Literary criticism also attracted attention; Gian Vincenzo Gravina, Vico, Maffei, Muratori, and several others, while advocating the imitation of the classics, realized that such imitation should be cautious and thus anticipated critical standpoints that were later to come into favour. The Enlightenment (Illuminismo) With the end of Spanish domination and the spread of the ideas of the Enlightenment from France, political reforms were gradually introduced in various parts of Italy. The new spirit of the times led men—mainly of the upper middle class—to enquire into the mechanics of economic and social laws. The ideas and aspirations of the Enlightenment as a whole were effectively voiced in such organs of the new journalism as Pietro Verri’s periodical Il Caffà ¨ (1764–66; â€Å"The Coffeehouse†). A notable contributor to Il Caffà ¨ was the philosopher and economist Cesare Beccaria, who in his pioneering book Dei delitti e delle pene (1764; On Crimes and Punishments) made an eloquent plea for the abolition of torture and the death penalty. More than anyone else, Giuseppe Parini seems to embody the literary revival  of the 18th century. In Il giorno (published in four parts, 1763–1801; â€Å"The Day†), an ambitious but unfinished social satire o f inherited wealth and nobility, he describes a day in the life of a young Milanese patrician and reveals with masterly irony the irresponsibility and futility of a whole way of life. His Odi (1795; â€Å"Odes†), which are imbued with the same spirit of moral and social reform, are among the classics of Italian poetry. The satire in the Sermoni (1763; â€Å"Sermons†) of Gasparo Gozzi (elder brother of Carlo) is less pungent, though directed at similar ends, and in his two periodicals—La Gazzetta veneta and L’Osservatore—he presented a lively chronicle of Venetian life and indicated a practical moral with much good sense. Giuseppe Baretti—an extremely controversial figure who published a critical journal called La Frusta letteraria (â€Å"The Literary Whip†), in which he castigated â€Å"bad authors†Ã¢â‚¬â€had learned much through a lengthy sojourn in England, where his friendship with Samuel Johnson helped to give independence and vigour, if not always accuracy, to his judgments. The Viaggi di Enrico Wanton (1749–64; â€Å"Travels of Enrico Wanton†), a philosophical novel by the Venetian Zaccar ia Seriman, which tells of an imaginary voyage in the manner of Jonathan Swift and Voltaire, was the most all-embracing satire of the time. Anthony Oldcorn Literary trends of the 19th century The 19th century was a period of political ferment leading to Italian unification, and many outstanding writers were involved in public affairs. Much of the literature written with a political aim, even when not of intrinsic value, became part of Italy’s national heritage and inspired not only those for whom it was written but all who valued freedom.

Case Study of a Drug Addict

CED 322: Case Study In the case of the 46 year-old female client, I would begin my assessment of her by attempting to relieve her current state of anxiety. My first goal would be to allow her to feel safe and comfortable when she enters my office. I want her to know that my office is a safe haven from anything that causes her to relapse. In addition, by congratulating her decision to seek treatment I can make early strides in developing trust and rapport from the start.Once the client and I spend some time reviewing her life story, I would ask her to complete the SASSI-3 to give me a well balanced perspective of her overall struggle with cocaine and heroin abuse. Although I’ve been given some background information on the client’s previous history of abuse, I feel that the SASSI-3 can give me some insight to habits and traits she developed from her family and lifestyle growing up. Since I have some information about her early use of alcohol, I would also administer a MA ST which could give me some insight on her dependency with alcohol.I would be able to better understand how alcohol plays a role in her use of heroin and cocaine. Once I can determine how they correlate I can then accurately diagnose her and lead to a more successful treatment strategy. From the current information I would diagnose this client with Cocaine and Opioid- Induced Mood Disorder (292. 84). The client reports that she relapses when she has a desire to feel â€Å"numb† which tells us her emotions and feelings are primary factors that influence her addictive behavior.Also, her addiction is so severe that she claims that she uses at times for no reason at all. Since she is remorseful and fearful of her life, I feel that she is searching for the right treatment to rid herself of this life threatening addiction. She has the desire to change but is in need of the will to change. I would focus on her everyday routine, eliminating the parts of her day that involve thoughts or ideas that lead to using heroin and cocaine. I would recommend that she use the 12 step program and group therapy as new ways to guide her towards recovery.Since she using these substances in private, I feel she could possibly benefit from others who know and feel the same struggles as she does. This would allow her to not feel alone in her recovery and bring a sense of accountability to prevent from relapse. I would monitor her progress in the 12 step program and encourage her to patiently complete each step. I’m basing my treatment strategy on trust. In order to eliminate her fear and anxiety along with her addiction through these screens and methods, she must be willing to trust herself at all times.

Education in Culture Essay

Education in today’s world is far more different from the education it was before. Nowadays, as technologies and industries progress onwards, the need for education becomes more vital. Education is about learning and also teaching skills. As a part of the society, education has played major roles not only on passing culture from one generation to another but also in helping establish a more stable society. Education also denotes on the process of drawing out certain skills or making someone realize the use of some skills that he has on its own. And as the world develops, the entirety of education also has changed. Now, it encompasses different disciplines such as philosophy, psychology, biology, history, sciences, sociology and many others. Education is believed to have started once a person is born and ends until he dies. Each and every person defines education differently from others. Education can be attained even without the presence of proper schooling. It is the experience and the applications of the things learned that counts on what one has attained. Different cultures in the world have a different point of view on the idea of education. Their definition and ideas about education is highly embarked on the way they spend their everyday lives, how they eat their food, how they please their gods or how they rear their young. Basically, perspectives about education and how learning is done in a particular place is based on their culture. The United States is one of the countries that belong to the Western culture. Its culture started even before it became a country. Now, as the world progresses and along with the different factors of culture combination and transfer, the United States is one of the diverse and multi cultural nations. Due to the strong British ties that have happened in the past, the United States’ culture is greatly influenced by the British culture. Other influences also include European countries who once take part in the history of the US such as Poland, Italy, Germany, Ireland and the Natives of America. Due to rampant migration and trade during the past, the western part of Africa has also played important roles in the structure of culture of the United States today. As one of the leading countries in the world today, the culture of the United States requires education as one of the needs of its each and every citizen. In its education system, children ranging from the ages five to six are necessitated to attend school. At the age of five most children starts schooling in kindergarten, then, they attend elementary from ages six to eleven, middle school from eleven to fourteen then high school from fourteen to eighteen. There are two forms of education in the States: public and private. Public education in the United States is funded by the federal government and by each of the individual states. These funds came mainly from the taxes in the city of the states and not as education fund given by the federal government. On the other hand, private education in the United States receives little or no government support at all. And since most of the private schools are governed by religious organizations, these private institutions are disqualified from direct government support. Students who have graduated from the secondary level may still pursue education in universities. There are different Universities in the States. Some are funded both by the local and federal government and some are governed by private institutions. Due to the status of the United States in the world today, it is one of the countries in the world with the most advanced and most extensive educational systems and procedures. Education as a primary requirement in the States is offered in all levels: from the children to the youth and even to the adults. Aside from learning as its main propose, education in the States seeks to promote wisdom, democracy, nationalism, equality and development not only of the state and the country but also the self. References: Greenberg, I. (2007). Vocational education, Work Culture and the Children of Immigrants in 1930’s Bridgeprort. Journal of Social History. Volume 41. No. 1. Reed. T. V. (2007). Popular Culture: Resources for Critical Analysis, Retrieved, November 23, 2005, from http://www. wsu. edu/~amerstu/pop/. USA Study Guide. (2007). American Culture: US Culture Info. Retrieved, November 23, 2007, from http://www. usastudyguide. com/americanculture. htm.

Black Friday

The phenomenon of Black Friday Bustling city streets, hour-long lines, and retail store chaos: only one scenario explains the commonality between these situations, shopping on Black Friday. For half a century Black Friday has become an unofficial retail holiday in the United States. It is a day that offers incredible discounts and killer deals, and most notoriously, it brings a frenzy of crazed shoppers to local retailers looking to save on purchases.Marketing strategies, paired with consumers’ need to locate the best deals on Christmas gifts has led to Black Friday being celebrated as a consumption ritual comparable in importance to Thanksgiving Day. (Thomas and Peters, 2011) How has Black Friday become the largest retail sales day of the year? What is it that drives people to artificially induced hyper consumption, almost like an annual ritual? Many scientist and psychologists have many different theories and conclusions of why Black Friday has become the biggest shopping da y of the year.In this paper, I will take your through the research and conclusions that many psychologists have produced and the advantages and disadvantages of Black Friday. Dr. Stephanie Sarkis, Ph. D. explored the work of Jane Boyd Thomas and Cara Peters, professors at South Carolina's Winthrop University, who spent two years in research trying to find common traits in Black Friday shoppers. They conducted thirty-eight extensive interviews with â€Å"experienced† Black Friday shoppers and found four recurring themes: 1. Familial bonding (multiple generations and close friends) 2. Strategic planning . The great race 4. Mission accomplished But how do the four themes they came up with relate to one another? Thomas and Peters figured that all the traits when analyzed together showed one commonality. They wrote, â€Å"the traits are coalesced around a military metaphor, and is a bonding activity Shoppers prepare for the ritual by scanning Black Friday ads, and they map out th eir strategy. † (Sarkis 2011) In essence, the family is a type of team that scans adds, plans their route and potential purchases, executes their plans by buying products, and rejoices in their accomplishments.When all of these traits are analyzed individually, they mean little to main the main outcome, bonding. But when all the traits are looked at collectively, they all contribute to the overall success and goal of bonding. Besides giving us a breakdown of bonding activities, the analysis also shows how the average consumer plan for Black Friday. Just as Sarkis found themes that make up this military metaphor, Byun, professor of consumer affairs at Auburn University came up with her own theory on why people react the way they do on Black Friday. Crowds create a sense of competition — such as when hundreds of shoppers are rushing to collect marked-down goods — they generate a different feeling entirely. Competition creates what’s called hedonic shopping v alue, or a sense of enjoyment from the mere process of buying goods. At certain levels, consumers enjoy arousal and challenges during the shopping process. † (Khazan 2011) In essence what Byun is saying is consumers get more enjoyment because the crowds create an obstacle, which hinders the execution of the plans and preparations made. The crowds make getting what they want harder, which creates more value for the goods purchased.Just as Byun noted that crowds contribute to the Black Friday Craze, Kelly McGonigal, Ph. D. describes another factors that plays a big part in the â€Å"Black Friday frenzy†. Retailers, she notes, use innovative designs to lure customers into their stores and keep them there. McGonigal says â€Å"time pressure sales on limited products or scarce resources† triggers a negative physiological affect on the consumer. Scarcity for a certain commodity creates a sense of urgency to act now, a natural instinct to survive. This survival instinct can be related to hunting for some people.Black Friday is â€Å"hunting for women,† said Leisa Reinecke Flynn, professor of marketing and fashion merchandising at the University of Southern Mississippi. â€Å"It’s so much like deer hunting it’s hard to tell the two apart. † (Khazan 2011) Unfortunately, shopping on Black Friday is not motivated by survival instincts or a life in death situation. This paradox stimulates unusual behavior in consumers that creates disadvantages and potential dangers for those that are not necessarily into the hunt. The concept of Black Friday creates a â€Å"perfect storm† for consumer misbehavior.Misbehavior, as defined by Lennon, Johnson, and Lee is, â€Å"acts that violate accepted norms of conduct in consumption contexts. † (Lennon, Johnson, Lee, 2011) This compulsive behavior, or compulsive consumption, feeds off of the idea of scarcity. It induces people to act inappropriately harming others and often the mselves. â€Å"For many, if not most compulsive purchasers, buying is a reaction to stress or unpleasant situations. Compulsive consumption is a type of consumer behavior which is inappropriate, typically excessive, and clearly disruptive to the lives of other individuals. (Ronald, Thomas, and Raymond 1987) Both hunting and shopping hinge on long-standing traditions and generally involve pursuing a goal as a group. Whether the group actually hits its target is secondary to the fun of the chase. Hunting and shopping as shown above are very closely linked and motivated by the idea of scarcity. Just like there are limited deer in the forest, there are limited goods in the stores. The result is paradoxical in nature. People are fraudulently deceived into acting compulsively. (Herpen, Pieters and Zeelenberg 2005)Just as Ronald, Thomas, and Raymond concluded that compulsive behavior negatively affects the lives of others, Peter McGraw, Ph. D. drew a similar connection. He focuses more on social trends and pressures being the root of the problem. In The Link between Thanksgiving Gluttony and Black Friday Insanity, McGraw makes a connection between Black Friday shopping and Thanksgiving Dinner. He explores the idea that once a year, people will consume more calories in one meal, than the average person consumes on a normal day.The next day they wake up, or sometimes not sleeping at all, and go shopping for hours on end. (McGraw and Warner 2011) Dr. McGraw’s research shows us that in a short period of forty eights hour there is over consumption of food on Thanksgiving and the hyper consumption or shopping on Black Friday. McGraw believes that the cause of this phenomenon is social influence and pressure. He writes, â€Å"One of the hallmarks of psychological science is that we are influenced by the actions of others—often more so than we'd like to admit.Sometimes we're impelled to take positive actions, such as switching to reusable bags or cutting down on littering. Other times, social influence can be quite negative. When it comes to Thanksgiving and Black Friday, unfortunately, the influences skew more toward bad than good. † (McGraw and Warner 2011) In other words McGraw places responsibility of hyper consumption on social trends, pressures, and even perhaps familial rituals for the ever-popular Black Friday. Another concept of Black Friday is one of mutual benefit for both consumer and retailer.Consumers’ benefit from large discounts on all sorts of items including clothing, electronics, furniture, and literally any other commodity available on the market. Retailers’ benefit by getting out of the red zone, finally making a profit for the fiscal year. The opportunities available on Black Friday is what drove 212 million shoppers to stores during Black Friday weekend in 2011. (Wilson, 2010) Retailers experience surging sales during Black Friday and the days that follow. This monetary benefit is what drives t heir extensive promotion and deal offerings, further influencing the consumer’s willingness to partake in the shopping frenzy.In a society where a corporation or business’s main purpose is to grow profits for the benefit of its shareholders, a company’s number one purpose is to increase sales, in order to increase profits. According to a New York Times article written by Adam Davidson, approximately one fifth of retailer’s total annual sales are made during the holiday shopping season. (Davidson, 2011) In conclusion, we can see that shopping on Black Friday brings people together in one way or another. For some, it brings people together in a positive way.Families and friends are able to work as a team who plan, prepare and execute their plans to achieve their goals. For others, Black Friday shoppers experience the negative affects of other people’s behavior. There are also advantages and disadvantages for both the consumer and retailer. Consumers get amazingly cheap prices on products while retailers experience a massive surge in sales. However one may look at Black Friday, it is a day that cannot be ignored. It’s influence and popularity are ever growing and expanding. Reference Page Davidson, Adam. The Black Friday Effect: Let’s Stimulate the Economy with Inflation. † The New York Times, 16 Nov. 2011. Web. 30 Oct. 2012. Herpen, Erica van, Rik Pieters, and Marcel Zeelenberg (2005) ,†How Product Scarcity Impacts on Choice: Snob and Bandwagon Effects†, in Advances in Consumer Research Volume 32, eds. Geeta Menon and Akshay R. Rao, Advances in Consumer Research Volume 32 : Association for Consumer Research, Pages: 623-624. Faber, J. Ronald, O’Guinn, C Thomas, and Krych, Raymond. (1987) â€Å"Compulsive Consumption†, in Advances in Consumer Research Volume 14, eds.Melanie Wallendorf and Paul Anderson, Advances in Consumer Research Volume 14: Association for Sonsumer Research, Pages: 132-135. McGonigal, Kelly, Ph. D. â€Å"The Science of Willpower. † Comments on â€Å"Black Friday Shopping: How Stores Use Psychology to Fill Your Cart† N. p. , 19 Nov. 2010. Web. 30 Oct. 2012. . McGraw, Peter, Ph. D. , and Warner, Joel. â€Å"The Humor Code. † The Link between Thanksgiving Gluttony and Black Friday Insanity. N. p. , 21 Nov. 2011. Web. 30 Oct. 2012. . Ridgwar, Nicole, â€Å"Black Friday Sales Hit Record. † CNNMoney. Cable News Netwrok, 26 Nov. 2011. Web. 30 Oct. 2012. Sarkis, Stephanie, Ph. D. â€Å"Here, There, and Everywhere. † Black Friday: A Collective Consumption Ritual. N. p. , 20 Nov. 2011. Web. 30 Oct. 2012. . Thomas, Jane Boyd, and Peters, Cara. (2011) â€Å"An exploratory investigation of Black Friday consumption rituals†, International Journal of Retail & Distribution Management, Vol. 39 Iss: 7, pp. 522 – 537 Wallendorf, M. , Arnould, E. â€Å"We gather together: consumption rituals of Thanksgiving Dayâ € , in Journal of Consumer Research, (1991) Vol. 18 No. 1, pp. 13-31. Wilson, April. â€Å"By the Numbers: Black Friday Shoppers and Their Impact on the Economy. † The Luckie ReTink Tank. 23 Nov. 2011. Web. 30 Oct 2012. . Black Friday The three sources to be compared are all in relation to the events that occurred on â€Å"Black Friday†, particularly surrounding the conduct of the metropolitan police. Source 10, taken from â€Å"The Times† newspaper presents the view that the police were more victims of the women and raiders that they were trying to control, and that it took some effort to restrain the women that were protesting on that day.Whereas source 11, taken from a memorandum that was sent to the home office after ‘Black Friday† gives the view that the police were acting violently towards the women protesting and that the women in this situation were the victims. Source 12, a statement from a suffragette who participated in â€Å"Black Friday† presents a similar opinion to that in source 11, indicating that the woman in question received several injuries from a police officer.The events that occurred on â€Å"Black Friday† and the conduct of the police have been under dispute by many historians, which some taking the side of source 10, and others agreeing more with the recollections presented in sources 11 and 12- it can therefore be argued how much sources 11 and 12 challenge the view contained in source 10 about the conduct of the police on â€Å"Black Friday†. Source 10, taken from â€Å"The Times’ newspaper on 19th November 1910 is an extract from a report covering the events of what eventually became known as â€Å"Black Friday†.It presents the view that the police â€Å"kept their temper very well’ towards â€Å"the ladies who flung themselves against (them)†. It also speaks of how â€Å"several police had their helmets knocked off in carrying out their duty† and later mentions that â€Å"one was disabled by a kick on the ankle† and another â€Å"was cut on the face by a belt† therefore implying that the women who were present on Black Friday were acting violently towards the police , and that any rough handling of the police towards the protesters was only in response to the treatment they were receiving.It could be said then, that this article presents the police in a positive light and shows the suffragettes to be the ones at fault on â€Å"Black Friday† which comes as no surprise given that the article comes from â€Å"The Times†- a newspaper that would have been primarily aimed at educated men, and its purpose therefore would have been to share the opinion that women were out of control and lacked the dignity to receive the vote. Source 11 on the other hand disagrees with the view presented in source source 10.It is an extract from a memorandum by the Parliamentary Conciliation Committee for Women’s Suffrage send to the Home Office after â€Å"Black Friday†. It agrees with the source ten in the sense that it admits a â€Å"relentless struggle† occurred between the police and the suffragettes, but it disagrees with source 10 because it presents the view that it was the police acting violently towards the women, who it says were â€Å"flung hither and thither amid moving traffic, and into the hands of a crows which was sometimes rough and indecent†.This opinion is presented because the purpose of the memorandum sent to the home office was to request a public inquiry into the conduct of the police on â€Å"Black Friday†, because they did not follow their â€Å"usual course of action† which â€Å"would have been to arrest the women on a charge of obstruction† but they â€Å"had been instructed to avoid, as far as possible, making any arrests† which is why, the women argue that the police were so violent.Also, this article presents the events of â€Å"Black Friday† in such a different light, because it was written by those who sympathized with Suffragettes and therefore supported them, the Committee was set up in 1910 to encourage support for women’s suffr age, so it would have wanted to make the actions of the police look bad in order to gain support for the women who were protesting. Similar to source 11, Source 12, from a statement by a 60 year old suffragette who had participated in the demonstration on â€Å"Black Friday† is of the opinion that it was the police who acted wrongly during the events, and not the women protesting.The suffragette talks about how she was â€Å"seized by several policemen† and how â€Å"one twisted (her) right arm behind (her) back with such brute force that (she) really thought he would break it†. She also mentions that â€Å"another policeman gave (her) a terrible blow in (her) back, which sent (her) whirling into the crowd†- clearly presenting the view that the police were acting violently and out of conduct towards the women and as a result disputing the viewpoint held in source 10.However, it must be taken into consideration the purpose of this statement, which was a te stament before the Parliamentary Conciliation Committee for Women’s Suffrage, who we know from source 11 sympathized with suffragettes and were trying to gain support from them. Therefore, the women who gave this testament would have been trying to give as much evidence against the police as possible in order for the Committee to have a case against the police and order for an inquiry to be made.In addition to this, it was the aim of suffragettes at time to create as much publicity towards their cause as they could, whether good or bad, they wanted attention, and by complaining about the police it would have prolonged the time that â€Å"Black Friday† was publicized in the media which was what they wanted. In conclusion, sources 11 and 12, which present the view that it was the police who acted wrongly on â€Å"Black Friday† disagree with the view presented in source 10, which is that it was the women who were at fault.This is because the purpose of both sources 11 and 12 was to create sympathy for the suffragettes in order to gain support for their cause, whereas source 10 was aimed at an audience who did not support women’s suffrage, and by publishing an article presenting women in a bad light, â€Å"The Times† newspaper would have been ensuring that it’s readers remained loyal. Although sources 11 and 12 agree with source 10 in the fact that a violent dispute took place, they differ in opinion of who was the victim in the situation, therefore sources 11 and 12 challenge the view presented in source 10 about the conduct of the police on â€Å"Black Friday†. Black Friday The phenomenon of Black Friday Bustling city streets, hour-long lines, and retail store chaos: only one scenario explains the commonality between these situations, shopping on Black Friday. For half a century Black Friday has become an unofficial retail holiday in the United States. It is a day that offers incredible discounts and killer deals, and most notoriously, it brings a frenzy of crazed shoppers to local retailers looking to save on purchases.Marketing strategies, paired with consumers’ need to locate the best deals on Christmas gifts has led to Black Friday being celebrated as a consumption ritual comparable in importance to Thanksgiving Day. (Thomas and Peters, 2011) How has Black Friday become the largest retail sales day of the year? What is it that drives people to artificially induced hyper consumption, almost like an annual ritual? Many scientist and psychologists have many different theories and conclusions of why Black Friday has become the biggest shopping da y of the year.In this paper, I will take your through the research and conclusions that many psychologists have produced and the advantages and disadvantages of Black Friday. Dr. Stephanie Sarkis, Ph. D. explored the work of Jane Boyd Thomas and Cara Peters, professors at South Carolina's Winthrop University, who spent two years in research trying to find common traits in Black Friday shoppers. They conducted thirty-eight extensive interviews with â€Å"experienced† Black Friday shoppers and found four recurring themes: 1. Familial bonding (multiple generations and close friends) 2. Strategic planning . The great race 4. Mission accomplished But how do the four themes they came up with relate to one another? Thomas and Peters figured that all the traits when analyzed together showed one commonality. They wrote, â€Å"the traits are coalesced around a military metaphor, and is a bonding activity Shoppers prepare for the ritual by scanning Black Friday ads, and they map out th eir strategy. † (Sarkis 2011) In essence, the family is a type of team that scans adds, plans their route and potential purchases, executes their plans by buying products, and rejoices in their accomplishments.When all of these traits are analyzed individually, they mean little to main the main outcome, bonding. But when all the traits are looked at collectively, they all contribute to the overall success and goal of bonding. Besides giving us a breakdown of bonding activities, the analysis also shows how the average consumer plan for Black Friday. Just as Sarkis found themes that make up this military metaphor, Byun, professor of consumer affairs at Auburn University came up with her own theory on why people react the way they do on Black Friday. Crowds create a sense of competition — such as when hundreds of shoppers are rushing to collect marked-down goods — they generate a different feeling entirely. Competition creates what’s called hedonic shopping v alue, or a sense of enjoyment from the mere process of buying goods. At certain levels, consumers enjoy arousal and challenges during the shopping process. † (Khazan 2011) In essence what Byun is saying is consumers get more enjoyment because the crowds create an obstacle, which hinders the execution of the plans and preparations made. The crowds make getting what they want harder, which creates more value for the goods purchased.Just as Byun noted that crowds contribute to the Black Friday Craze, Kelly McGonigal, Ph. D. describes another factors that plays a big part in the â€Å"Black Friday frenzy†. Retailers, she notes, use innovative designs to lure customers into their stores and keep them there. McGonigal says â€Å"time pressure sales on limited products or scarce resources† triggers a negative physiological affect on the consumer. Scarcity for a certain commodity creates a sense of urgency to act now, a natural instinct to survive. This survival instinct can be related to hunting for some people.Black Friday is â€Å"hunting for women,† said Leisa Reinecke Flynn, professor of marketing and fashion merchandising at the University of Southern Mississippi. â€Å"It’s so much like deer hunting it’s hard to tell the two apart. † (Khazan 2011) Unfortunately, shopping on Black Friday is not motivated by survival instincts or a life in death situation. This paradox stimulates unusual behavior in consumers that creates disadvantages and potential dangers for those that are not necessarily into the hunt. The concept of Black Friday creates a â€Å"perfect storm† for consumer misbehavior.Misbehavior, as defined by Lennon, Johnson, and Lee is, â€Å"acts that violate accepted norms of conduct in consumption contexts. † (Lennon, Johnson, Lee, 2011) This compulsive behavior, or compulsive consumption, feeds off of the idea of scarcity. It induces people to act inappropriately harming others and often the mselves. â€Å"For many, if not most compulsive purchasers, buying is a reaction to stress or unpleasant situations. Compulsive consumption is a type of consumer behavior which is inappropriate, typically excessive, and clearly disruptive to the lives of other individuals. (Ronald, Thomas, and Raymond 1987) Both hunting and shopping hinge on long-standing traditions and generally involve pursuing a goal as a group. Whether the group actually hits its target is secondary to the fun of the chase. Hunting and shopping as shown above are very closely linked and motivated by the idea of scarcity. Just like there are limited deer in the forest, there are limited goods in the stores. The result is paradoxical in nature. People are fraudulently deceived into acting compulsively. (Herpen, Pieters and Zeelenberg 2005)Just as Ronald, Thomas, and Raymond concluded that compulsive behavior negatively affects the lives of others, Peter McGraw, Ph. D. drew a similar connection. He focuses more on social trends and pressures being the root of the problem. In The Link between Thanksgiving Gluttony and Black Friday Insanity, McGraw makes a connection between Black Friday shopping and Thanksgiving Dinner. He explores the idea that once a year, people will consume more calories in one meal, than the average person consumes on a normal day.The next day they wake up, or sometimes not sleeping at all, and go shopping for hours on end. (McGraw and Warner 2011) Dr. McGraw’s research shows us that in a short period of forty eights hour there is over consumption of food on Thanksgiving and the hyper consumption or shopping on Black Friday. McGraw believes that the cause of this phenomenon is social influence and pressure. He writes, â€Å"One of the hallmarks of psychological science is that we are influenced by the actions of others—often more so than we'd like to admit.Sometimes we're impelled to take positive actions, such as switching to reusable bags or cutting down on littering. Other times, social influence can be quite negative. When it comes to Thanksgiving and Black Friday, unfortunately, the influences skew more toward bad than good. † (McGraw and Warner 2011) In other words McGraw places responsibility of hyper consumption on social trends, pressures, and even perhaps familial rituals for the ever-popular Black Friday. Another concept of Black Friday is one of mutual benefit for both consumer and retailer.Consumers’ benefit from large discounts on all sorts of items including clothing, electronics, furniture, and literally any other commodity available on the market. Retailers’ benefit by getting out of the red zone, finally making a profit for the fiscal year. The opportunities available on Black Friday is what drove 212 million shoppers to stores during Black Friday weekend in 2011. (Wilson, 2010) Retailers experience surging sales during Black Friday and the days that follow. This monetary benefit is what drives t heir extensive promotion and deal offerings, further influencing the consumer’s willingness to partake in the shopping frenzy.In a society where a corporation or business’s main purpose is to grow profits for the benefit of its shareholders, a company’s number one purpose is to increase sales, in order to increase profits. According to a New York Times article written by Adam Davidson, approximately one fifth of retailer’s total annual sales are made during the holiday shopping season. (Davidson, 2011) In conclusion, we can see that shopping on Black Friday brings people together in one way or another. For some, it brings people together in a positive way.Families and friends are able to work as a team who plan, prepare and execute their plans to achieve their goals. For others, Black Friday shoppers experience the negative affects of other people’s behavior. There are also advantages and disadvantages for both the consumer and retailer. Consumers get amazingly cheap prices on products while retailers experience a massive surge in sales. However one may look at Black Friday, it is a day that cannot be ignored. It’s influence and popularity are ever growing and expanding. Reference Page Davidson, Adam. The Black Friday Effect: Let’s Stimulate the Economy with Inflation. † The New York Times, 16 Nov. 2011. Web. 30 Oct. 2012. Herpen, Erica van, Rik Pieters, and Marcel Zeelenberg (2005) ,†How Product Scarcity Impacts on Choice: Snob and Bandwagon Effects†, in Advances in Consumer Research Volume 32, eds. Geeta Menon and Akshay R. Rao, Advances in Consumer Research Volume 32 : Association for Consumer Research, Pages: 623-624. Faber, J. Ronald, O’Guinn, C Thomas, and Krych, Raymond. (1987) â€Å"Compulsive Consumption†, in Advances in Consumer Research Volume 14, eds.Melanie Wallendorf and Paul Anderson, Advances in Consumer Research Volume 14: Association for Sonsumer Research, Pages: 132-135. McGonigal, Kelly, Ph. D. â€Å"The Science of Willpower. † Comments on â€Å"Black Friday Shopping: How Stores Use Psychology to Fill Your Cart† N. p. , 19 Nov. 2010. Web. 30 Oct. 2012. . McGraw, Peter, Ph. D. , and Warner, Joel. â€Å"The Humor Code. † The Link between Thanksgiving Gluttony and Black Friday Insanity. N. p. , 21 Nov. 2011. Web. 30 Oct. 2012. . Ridgwar, Nicole, â€Å"Black Friday Sales Hit Record. † CNNMoney. Cable News Netwrok, 26 Nov. 2011. Web. 30 Oct. 2012. Sarkis, Stephanie, Ph. D. â€Å"Here, There, and Everywhere. † Black Friday: A Collective Consumption Ritual. N. p. , 20 Nov. 2011. Web. 30 Oct. 2012. . Thomas, Jane Boyd, and Peters, Cara. (2011) â€Å"An exploratory investigation of Black Friday consumption rituals†, International Journal of Retail & Distribution Management, Vol. 39 Iss: 7, pp. 522 – 537 Wallendorf, M. , Arnould, E. â€Å"We gather together: consumption rituals of Thanksgiving Dayâ € , in Journal of Consumer Research, (1991) Vol. 18 No. 1, pp. 13-31. Wilson, April. â€Å"By the Numbers: Black Friday Shoppers and Their Impact on the Economy. † The Luckie ReTink Tank. 23 Nov. 2011. Web. 30 Oct 2012. .